From the category archives:

Content

Your Services Page

April 23, 2010

In many ways your services page is one of your websites most important conversion factors.  Most people are going to enter your website through one of your targeted landing pages designed to drive traffic to your website.  Once you get them on your site it’s up to you to convert them… In my opinion (for [...]

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Writing Great Web Content

March 28, 2010
Writing Great Web Content

When starting a new project I like to begin with a clearly defined plan, or set of actions that I will need to complete in order to successfully achieve my goal. I think you’ll find that having a plan (if nothing else) with help you to stay on track and accomplish your goals more quickly. It doesn’t have to be anything incredibly complicated – in some cases a simple check-list will do. It should be easily adaptable, and flexible. This list is my basic plan for content creation…

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Naming Conventions – They Just Make Sense!

March 25, 2010

It seems so simple – standards help us to be more organized. They allow multiple people to work as a group in a logical and efficient manner. Files are easier to find and link building becomes much more simplified. If applied correctly naming conventions can help with search engine optimization, and search engine marketing. Files [...]

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