From the category archives:

Engaging Visitors

Help Yourself by Helping Others

May 25, 2010

Today, while going through my daily morning LinkedIn routine, I came across a white paper that every small business owner should read – especially if you’re still in the process of developing your social media strategy. The paper brought to mind something that is often overlooked by people when developing their online strategies. Self Promotion! [...]

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You’re an Expert – Act Like One!

April 28, 2010

One of the easiest ways to generate great content for your website is to create a blog – but it’s also one of the most difficult to sell to clients.  They translate blog to – research, writing, editing, monitoring and more writing.  And while a lot of this is true – you don’t get anything [...]

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Relevant and Engaging

March 29, 2010

Just about every morning on my way into work I am reminded of the most fundamental of all the rules of the web.  It’s a subway advertisement for Emanuel College – I think!? – it reads something like “Relevant and Engaging – a description of our students or curriculum” Short, sweet and to the point [...]

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Engaging Your Visitors

March 24, 2010

Today’s website visitors are much more “web savvy” then in the past.  They’re using online services such as LinkedIn, Facebook, and Twitter, many of them write and manage their own blogs, everyone has email, most have some sort of personal web space; and they ALL expect to get their questions/problems/issues resolved more quickly – if [...]

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