From the category archives:

Establishing Trust

Measuring Social Influence

November 15, 2010
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I was recently involved in a rather detailed conversation focused on measuring the effectiveness and overall success of social engagement channels.  No matter how hard I tried I could not direct the conversation away from ROI.  I get it – when you own a business it’s all about the dollar signs, and social media can’t [...]

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Quality Referrals or SPAM!?

May 11, 2010
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With any form of online engagement you need to use a certain amount of discretion when taking part in self promotion tactics.  A lot depends on which online community you’re operating in – as a general rule common sense should always prevail. Your personal Facebook page is probably NOT the place to barrage your friends [...]

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Get in the Game!

May 9, 2010
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You can’t build relationships online if you’re not engaging your visitors in some form of social media – so what are you waiting for!?  Get out there and participate… First things first – Launch a Bog! Blogs can have a significant impact in terms of fresh, relevant and frequently updated content. While they do require [...]

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You’re an Expert – Act Like One!

April 28, 2010

One of the easiest ways to generate great content for your website is to create a blog – but it’s also one of the most difficult to sell to clients.  They translate blog to – research, writing, editing, monitoring and more writing.  And while a lot of this is true – you don’t get anything [...]

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Your Services Page

April 23, 2010

In many ways your services page is one of your websites most important conversion factors.  Most people are going to enter your website through one of your targeted landing pages designed to drive traffic to your website.  Once you get them on your site it’s up to you to convert them… In my opinion (for [...]

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