April 29, 2010
With so much data available to us – it’s easy to get lost in the numbers and forget what you’re working towards accomplishing with your website optimization campaign. A question I often ask clients is “How would you define success in terms of website optimization?” the answer most often received!? I want to increase traffic [...]
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March 25, 2010
A conversion can take on many different forms – the most obvious example is an online purchase, but not everyone is running an e-commerce website. So how do service oriented businesses define conversions? Well…that depends on what your goals are. Why did you build your website? Why will people visit your site? What will keep [...]
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