Quality Referrals or SPAM!?

May 11, 2010
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With any form of online engagement you need to use a certain amount of discretion when taking part in self promotion tactics.  A lot depends on which online community you’re operating in – as a general rule common sense should always prevail. Your personal Facebook page is probably NOT the place to barrage your friends [...]

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Get in the Game!

May 9, 2010
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You can’t build relationships online if you’re not engaging your visitors in some form of social media – so what are you waiting for!?  Get out there and participate… First things first – Launch a Bog! Blogs can have a significant impact in terms of fresh, relevant and frequently updated content. While they do require [...]

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Ask and You Shall Receive!

May 5, 2010

Is there something you’d like explained?  Is there a topic or post you’d like me to elaborate on?  Have a specific business use case you’d like me to address in a post?  Want some suggestions on how to use social media to help promote your company? Submit your questions in the comments or contact me [...]

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The Power of Long Tail

May 3, 2010

Long-tail seems to be on everyone’s mind these days – and with good reason…It works! There is a natural cycle that people follow when conducting research online. Their search terms will typically start out very broad and target specific keywords and as they get closer to finding exactly what they are looking for searches will [...]

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Adding Context…

April 29, 2010

With so much data available to us – it’s easy to get lost in the numbers and forget what you’re working towards accomplishing with your website optimization campaign.  A question I often ask clients is “How would you define success in terms of website optimization?” the answer most often received!? I want to increase traffic [...]

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