- Have a Keywords Strategy
Generate a list of keywords that are relevant to your business and then research them! Take care to focus on words that your customers use to describe your business; they can sometimes be very different then the words your and your coworkers would use! Don’t forget the long tail…and try to stay away from works that are too competitive. - Title Tags
Once you’ve researched and finalized your keywords strategy put them to use! Use keywords and keyword phrases in your title tags (try to keep important words in the first few slots) and also name your directories and page names accordingly. - H1, H2, H3
Keywords carry more weight when used in your heading tags…get them in there! - Writing Content
Use your keywords responsibly in your copy! Don’t force them in…you chose these words for a reason they should flow naturally into your content; if they don’t you need to choose new words!!! - Monitor and Adjust
You need to track your progress and make adjustments as needed. Make sure to give your strategy time to mature and yield accurate results – and then make adjustments as needed. Let the statistics lead the way!
So there you have it…5 simple tips for improving your website search engine optimization.
Have some tips of your own? – share them here!
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{ 2 comments… read them below or add one }
While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view.
Good point! Web copy should always read well, otherwise there would be no point in writing it in the first place! Keyword stuffing is not an SEO strategy I would recommend…