Is it!? Those words were spoken to me the other day and at the time I didn’t think much of it. As with most spoken words they don’t really hold any weight, as soon as you can no longer hear them it’s as if they were never spoken. It’s when words are put on paper – written down – carved in stone – or posted in a blog that they hold meaning and accountability.
Now, I know that SEO is not brain surgery – not even close. But that statement implies SEO is something anyone can do, and that it is not a learned skill that involves:
- in-depth content analysis combined with a detailed understanding of web technologies and search theory
- advanced math and research skills
- an understanding of marketing theory, user behavior and brand awareness
- copy-writing skills combined with the ability to manage and guide content experts
Not to mention the ability and willingness to spend countless hours in front of a computer scouring the web to gain a competitive edge!
So my question is why!?
Why do businesses still fail to see the value in optimizing their websites for search; tracking results, gaining insights and adapting their strategy accordingly!? Joe in sales cannot do that for you…
Why do businesses think its OK to put a summer intern in charge of their Search Engine Optimization (SEO) and Online Engagement efforts?
Why do businesses think they can have a freelancer design a digital strategy for them -deliver it- and then disappear? What…you’re just going to take it over???
You tell me – because I just don’t get it…
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